Alexander James Interior Design has once again partnered with luxury brand Sunseeker London for the prestigious 2018 London Boat Show. Since forming this highly successful relationship in 2015, we’ve styled the magnifcent Sunseeker yachts at Boat Shows across Europe. For the 2018 London Boat Show we’ve styled and dressed five stunning yachts.
“We are delighted to be invited once again to inject our passion, style and sophisticated luxury into the already glamorous yachts, for which Sunseeker is so well known. The London Boat Show is one of the most prestigious events of the year and we are proud to be involved.”
Robert Walker, Managing Director, Alexander James Interior Design
Styling the Sunseeker yachts
Alexander James used only the finest brands when dressing the five Sunseeker yachts. We included a variety of handpicked soft furnishings and home accessories that complement Sunseeker’s exquisite styling. We collaborated with couture house, Heirlooms Fine Linens who supplied the bedding, and British perfumer Jo Malone, amongst others.
“I approached the design of the Sunseeker yachts by creating a distinct look for each one. Each vessel has its own individual feel through the use of different colour palettes. I then added cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.”
Stacey Sibley, Creative Director, Alexander James Interior Design
The London Boat Show 10-14 January at ExCel, was a celebration of all things nautical. Visitors explored classic boats and modern yachts, whilst rubbing shoulders with sailing legends. Legendary footballer Sir Geoff Hurst, was welcomed on board by the Alexander James Team, when he officially opened the Sunseeker Stand. The organisers acclaimed The London Boat Show as “better than ever”!
The five Sunseeker yachts we styled and accessorised for the London Boat Show were:-
San Remo, Manhattan 52, Manhattan 66, Predator 78 and 76 Yachts.