Alexander James has recently formed a strong partnership with SWM, which is the world’s premier media, magazine and lifestyle management service exclusively for professional athletes and their families.
Their publication, Sport World Magazine is a luxury lifestyle magazine which provides a unique opportunity for luxury brands to reach an affluent audience with phenomenal spending power, primarily made up of males and females aged between 18 and 35.
The magazine is published quarterly, delivered in print copy and distributed within the UK football industry to every single football player and club in the Premier League, Championship, League One and Scottish Premier League. The magazine is also distributed internationally to all major Champions League and Europa League qualified football clubs. Sports stars and their teams from other disciplines such as Boxing, F1, Golf and MMA also receive copies of the magazine. The magazine is also sent directly to the athletes’ families at their homes, and to A-list celebrities from the world of music, film and fashion plus high net worth business owners.
In every issue the publication covers the latest luxury lifestyle products such as travel, watches, supercars property and investments as well as fitness, nutrition, health and wellbeing.
Within the magazine The Feminine Touch is the creative space designed exclusively for our female audience, and partners of the athletes. It covers the latest fashion, interiors, beauty, luxury travel and designated time sensitive features including wedding planning, as well as interviews with celebrities.
SWM and The Feminine Touch space combine to bring one publication to both players and their partners. It is the complete lifestyle publication for an affluent couple enjoying the finer things in life.
Each individual receiving the magazine enjoys a full 24/7 lifestyle management and dedicated concierge service. The brands featured, and also promoted via social media, are the preferred suppliers and partners for all inbound enquiries from the athletes, their families, agents and clubs.