Alexander James interior design takes part in Spectacular “Sunseeker Showcase”
For the first time in its history, the Sunseeker London Group exhibited their entire range of motor yachts at the spectacular “Sunseeker Showcase” in Poole. It was the largest display of its kind, and took place under beautiful sunny skies from 19 – 22 April.
During the event Sunseeker opened the doors to its shipyards and gave ‘backstage’ tours demonstrating how the yachts are built. Alongside the entire Sunseeker range two brand new Invictus boats; the Invictus 250 and 280, were also on display. This is the only event in the world where guests could compare all of the current models in one location.
This showcase event was used to launch “The Sunseeker Experience” which offers prospective clients a taste of the Sunseeker Lifestyle. Each experience is tailor made and includes time out at sea exploring the beautiful scenery of England’s South Coast.
We were thrilled that Alexander James interior designers were asked once again to style these beautiful boats. By combining modern trends with traditional Sunseeker styling we created a luxurious look and feel. Also, on the 131 Yacht, exclusive artwork by acclaimed sculptors Bruce Denny and Beau Han Xu, enhanced our styling.
Other luxury brands that participated in the event included, amongst others, Aston Martin, Harwoods of Chichester, Venom Design and Red Bull Advanced Technologies. British perfumer Jo Malone, furnished each yacht with their signature fine fragrances, and their team was also on hand to indulge the visitors in relaxing hand massages.
Timing was perfect for Sunseeker as the weather was unseasonably warm and sunny throughout the entire event; Guests were kept supplied with thirst quenching drinks and refreshments by Great British brand, Chase Distillery, and luxury French champagne house, Laurent Perrier .
We are pleased to announce that Alexander James has created, in collaboration with Sunseeker, a collection of bespoke accessory packages. The accessories are personalised to each yacht, and the purchaser has a choice of colours and finishes. We feel that this is the perfect way to turn your new Sunseeker into a home from home at sea!