Our Show Home for our client Lockley Homes has resulted in an immediate sale of their property in Worcestershire, highlighting the importance of interior design in selling property. Lockley Homes agreed a sale on the property within only 24 hours of the Show Home going live.
“It’s so important for potential buyers to be able to feel themselves living in a property. Bare walls and empty rooms require too far a stretch of the imagination in many cases. That’s why interior design is so invaluable when it comes to selling property – buyers feel at home the moment they walk in the door, then want to turn that feeling into reality.”
Robert Walker, Managing Director, Alexander James Interior Design
This was precisely the case with Feckenham Gardens, a development of six luxury homes in the sought-after Redditch village of Feckenham. Lockley Homes decided to work with our team, having learnt that we are recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Review.
The Alexander James team were delighted to work with Lockley Homes to create a relaxed, rural home, blending traditional country style with a contemporary twist. The talented design team took inspiration from the property’s driftwood garden sculpture and incorporated it into the interior scheme. In the living room, this was reflected in the driftwood coffee table base, while a mix of reclaimed wood and an olive green colour palette brought the outside into the kitchen.
A muted, soft pink tone ran throughout the scheme to create a warm, neutral base. Meanwhile, the master bedroom drew inspiration from luxury country hotels, with a tall, deep buttoned headboard, embroidered cushions and handcrafted bedsides.
“With such an enviable village location at Feckenham Gardens, which comprised a mix of six unique bungalows and houses, it was only natural to commission one of the leading interior design houses in the UK. Alexander James Interiors produced a truly exclusive showhome in one of our luxurious bungalows. The ‘AJI effect’ was evident instantly, as Lockley Homes agreed a sale on the showhome within 24 hours of going live on the market. We are very excited to collaborate with AJI on our upcoming scheme.”
Karl Lockley, Director, Lockley Homes