The value of Show Homes as a property sales tool was clearly demonstrated this month, when our show home design for client Boultbee Brooks resulted in the immediate sale of all available residential apartments in their new Hatton Wall development.
Located in Clerkenwell, an area famous for its design week and Banksy murals, the duplex apartments sit within a truly vibrant, creative and diverse area of East London. The apartments are modern but urban, with a New York loft feel. Alexander James ensured the show home was designed to appeal to a true Londoner, someone possibly working in the art or media industry, with the use of funky artwork and a vibrant colour palette.
“It’s always exciting to be asked to dress a show home. Our role is to get into the mind-set of the buyer and view the property through their eyes, then furnish it accordingly. In this case, that meant tapping into a true Londoner’s perspective and creating a home that was at once comfortable but aspirational, an oasis of luxury in one of London’s hippest areas. Seeing all of the apartments sell as a result of our work was absolutely amazing and emphasises the value of interior design in today’s property market.”
Richard Angel, Managing Director for London
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